Friday 12 February 2010

PUMA Hardchorus


Bring on the World Cup!
http://www.pumahardchorus.com/

OXO not cube


This is one of the stingiest pieces of "design" I have ever seen. I'm not sure how long oxo "cubes" have looked like this, but it is such a blatant attempt at cost cutting. I know we're in a bit of a financial black hole at the moment, but seriously, shaving off what cannot be anymore than half a gram of dust is just crap.
Whoever said "...I know, lets make the cube into an 'X' cos there is an X in our name and it saves us 8 quid a year!"...fucking genius. They probably had to change all there equipment in oxo land so they can make these grooves, money well spent when there isn't much about...i think not. Change for change sake. No doubt the suits think it's 'a bit of fun', not sure i've ever been that bothered about having a laugh when making gravy? maybe some people have.
If they're going to be that pedantic about things, then they should change the brand name to EX-O and find out what a 3D 'X' is actually called so you can bung that on the end of the title.

Thursday 4 February 2010

Flutes des Monts Mandara




African Music Packaging - Flutes des Monts Mandara
October 2009
Joint project with: Ed Baigrie

Brief:
A project from Andersen M Studio. Design and create the album cover for an LP of the album Flutes des Monts Mandara, a compilation of traditional music from Cameroon in Africa.
The design must make the music appeal to a young, artistic and open minded audience in the UK/Western world. The essence of the music must be depicted in an authentic West African way, but with a modern artistic approach.

Description:
We looked at how the music was recorded, all the songs were played outside and directly recorded with microphones, very low tech and uncomplicated. This recording is essentially a one-off copy of the music, that could never be repeated exactly, there is little or no production and it’s raw.
To access the music the outer sealed layer must be ripped off, the inside of this layer is a three colour screen printed poster, so depending on how you’ve opened the packet, will determine what your poster looks like. The ink on the centre of the vinyl is made to come off when rubbed (like a scratch card). This way every time you open the case to play the music, the disc itself becomes marked, changing the appearance; further enhancing the one off concept.