Pantone South Africa

Self Initiated - Pantone South Africa
April 2009

South Africa has a long history of segregation and racism. I looked into apartheid; a system of legal racial segregation enforced by the South African government between 1948 and 1994. Part of the laws meant separate beaches for the four ethnic groups (Black, White, Indian and Coloured), as well as other public amenities.
The Pantone swatches are designed as if it were 1994, and would be for the public to carry around. The names of the different colours denote what political and social rights that person would lose depending on how tanned or burnt they became in the Sun. The closer to "Black" they become on their card, the less rights they have.