A dingbat typeface based on word association. The dingbats are based on the most commonly occurring words during word association experiments undertaken by the University of South Florida in 1973.
More than 6,000 participants produced nearly three-quarters of a million responses to 5,019 stimulus words. Participants were asked to write the first word that came to mind that was meaningfully related or strongly associated to the presented word.
For example, if given BOOK _________, they might write READ on the blank next to it. This procedure is called a discrete association task because each participant produces only a single associate to each word.
See if you can get what they are, R is probably the hardest, but they are very common words. Probably need to redo 'i', don't think its quite bright enough, if you catch my drift.
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