World AIDS Day '07

Location - South Kensington Tube Station Underpass
Joint Project - Thom Bradley, Ed Baigrie, Billy Steel and Lucy Simmons

Brief:
Create and realise a concept to raise awareness about AIDS and raise money for the charity, The Terrance Higgins Trust

Description:
The focal point of our concept was on the scale of AIDS and the HIV virus in the UK as opposed to the international scale.
We wanted to illustrate the statistic "Every seventy minutes someone in the UK is diagnosed as HIV positive". This was achieved with hand prints in light blue, and every seventy having one in red with the statistic written underneath.