Flutes des Monts Mandara

African Music Packaging - Flutes des Monts Mandara
October 2009
Joint project with: Ed Baigrie

Brief:
A project from Andersen M Studio. Design and create the album cover for an LP of the album Flutes des Monts Mandara, a compilation of traditional music from Cameroon in Africa.
The design must make the music appeal to a young, artistic and open minded audience in the UK/Western world. The essence of the music must be depicted in an authentic West African way, but with a modern artistic approach.

Description:
We looked at how the music was recorded, all the songs were played outside and directly recorded with microphones, very low tech and uncomplicated. This recording is essentially a one-off copy of the music, that could never be repeated exactly, there is little or no production and it’s raw.
To access the music the outer sealed layer must be ripped off, the inside of this layer is a three colour screen printed poster, so depending on how you’ve opened the packet, will determine what your poster looks like. The ink on the centre of the vinyl is made to come off when rubbed (like a scratch card). This way every time you open the case to play the music, the disc itself becomes marked, changing the appearance; further enhancing the one off concept.